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Marketing Your Gym with Wi-Fi

by: Robin Johnston On: November 17, 2016
2 min read

Achieving and maintaining a healthy lifestyle is everyone’s goal. So why is it so hard for your gym or fitness center to retain long-term members? Customer attrition is a plague for many businesses, but gyms and fitness centers are particularly susceptible. Here are five smart ways WiFi marketing keeps your members active and engaged with your business.

1. More frequent visits 

A state-of-the-art Wi-Fi marketing and analytics platform can detect who visits your gym, how often, and for how long. More importantly, it can identify who has stopped coming. This sophisticated tool is capable of sending automatic messages encouraging inactive members to return. It can also be used to push notifications for upcoming events, or offer special discounts for visiting more frequently.

2. Longer visits 

WGym_Image_001.jpgi-Fi at your gym or fitness center can keep members at your facility for longer periods. Most visitors will be streaming music, movies or TV shows on their devices while they work out. Waiting for an episode or a favorite playlist to end could drive them to do another set of reps, or a few more miles on the treadmill.

3. Motivation

Your landing page can make all the difference. Customized with your logo, and your member’s statistics, it can function as a powerful motivator. Provide positive reinforcement when they visit several times per week or meet personal goals. Add free nutrition and fitness advice, and keep it updated with upcoming events and classes at your facility.

4. Free advertising 

Word of mouth is an effective marketing tool, and an active social media presence is free advertising. Encourage members to like, follow, and check in to your business, and tag you in their selfies. Offer discounts for mentioning your gym on social media, or for reviewing your facility online.

5. Boast to Prospective Customers

It is becoming the norm for brick and mortar businesses to offer free Wi-Fi. Don’t fall behind the curve. Advertise your Wi-Fi perks on your website, and include virtual tours, online sign-ups, etc. Establish a referral rewards program to entice current members to bring in their friends and family.

When customer habits change, regular workouts are forgotten and your business suffers. A smart, diverse marketing plan will intertwine your facility in to your customers’ daily lives and make them more likely to stick with you long-term. Contact us for more information on how our powerful Wi-Fi marketing tools can help your business.


I was in the process of total Wi-Fi meltdown until we came across this platform. Since then, our internet needs have been met to the utmost of their ability and the best customer service to match.

– Susan Adams, Area Operations Director GOLD’S GYM® of Central Florida

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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