Every driver has seen it, the sign on the back of a semi-trailer truck that reads “If you can’t see my mirrors, I can’t see you.” It stands to reason that the opposite must also be true, “If you can see my mirrors, I can see you.” This is a very basic illustration of how Wi-Fi works.
Most people do not go anywhere without their smart phone nor do they turn off their Wi-Fi. This means that wherever they go, their phone is sending out a signal searching for available connections. That phone will then identify any location that is broadcasting a Wi-Fi connection and identify itself via a “MAC” address that is unique to that particular phone. Unbeknownst to many smart phone users, this happens regardless of whether or not they actively connect to, or log into, a specific Wi-Fi connection.
The next time you are in a public location, open up your phone’s Wi-Fi and take a look at the list of connections available. If you can see them, they can see you. And not only can they see you, but they can also see, among other things, if this your first time in the area or your twentieth, if you tend to stop by in the mornings or the afternoons, and even how long you stick around.
This type of data, gleaned from active smart phone Wi-Fi signals, can be a powerful way to grow your business and strategically implement ways to encourage customer loyalty, be it at a gym, restaurant, or retail store. However, in order to make the greatest impact, this visitor data needs expert processing and packaging. The Bloom Intelligence Dashboard is the best way to leverage this information.
Take a look at our previous blog posts detailing the capabilities of the Bloom Intelligence Dashboard, and then take advantage of our free no-obligation demos to see exactly how powerful Wi-Fi visitor data can be for you and your business.