• Customer Loyalty
  • WiFi Marketing

Boost Profits & Win Customers Back with Automated Messaging

by: Allen Graves On: August 5, 2020
2 min read

A well-known marketing speaker, David Meerman Scott, once said, “Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a customer needs it.” 

Many business owners and marketers stray away from personalized marketing. They don’t want to spend hours obtaining and segmenting their data from customers.

However, automated marketing is gaining traction. According to Moosend, 58% of marketers and business owners consider upselling to be one of the essential marketing automation use.

There are very good reasons to automate messaging based on customer behavior. We’ll review them.

how to increase profitsImagine combining personalized marketing with automated messaging. 

If you would like to make a significant difference in customer retention within the retail and restaurant industry without spending any additional time, blending automated messaging with personalized marketing could be your answer.

According to Marketo, 44% of companies that implement marketing automation see a return in just six months.

But what does automated messaging do, exactly? 

Automated messaging enables businesses to send messages to customer phone numbers and email addresses on autopilot.

These messages can include custom promotions, messages, and coupon codes designed to make the customer experience even more rewarding.

We’ll explore some of the critical features of automated messaging below. 

how to win customers backWith Bloom Intelligence’s analytics tools, you can track repeat customers.

Additionally, these customers can receive specific marketing campaigns based on their visit frequency and their spending behavior.

Understanding which customers make repeat visits allows businesses to customize their sales or promotions, and automatically segment campaigns based on visit frequency.

Automated messaging can also provide customers with access to specific coupons after their fifth, tenth, or fifteenth visit.

According to Altfeld, the probability of selling to an existing customer is 60-70%.

Thanks to automated messaging, you no longer have to hand out the same coupons to your entire mailing list.

Your automated messages can help share customer appreciation and increase customer loyalty.

How would you like to reach out to customers who might not visit as often as they used to?

If a customer hasn’t been back in a while, automated messaging allows you to send only those at-risk customers a special coupon or promotional deal to bring them back to your business. 

You can even track customer spending brackets.

Segmented messaging can also help improve automated campaign conversions. 

For example, if a customer never spends more than $10 or $15, you may want to send them different automated messages than other customers consistently spend $50 or more.

Gaining access to customer spending habits and history will allow you to create more ROI-focused campaigns.

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For more information about how automated messaging can help your business bloom, contact Bloom Intelligence

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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