• Restaurant Marketing

4 Surprisingly Simple Ways to Get More Reviews for Your Business

by: Ron Zvagelsky On: January 16, 2018
3 min read

Getting positive reviews for your restaurant, retail store, or bricks-and-mortar business is one of the best ways to grow your business and build a consistent customer base. When seeking a new product, restaurant, or service, people are typically willing to go the extra mile to shop at a location that’s been recommended by a friend. In fact, when comparing two options customer reviews are often the tipping point. They offer validation that the business is superior and customer’s experiences have been great. Use these four simple ways to get more reviews from customers for your business:

1. Offer Discounts or Bonus Offers

The most straightforward way to get reviews is by offering a discount or special reward in exchange. It could be as simple as giving them a 10% discount when they prove they wrote a review online. This is a great tactic because it encourages the customer to purchase in order to get the discount. You may also offer a bonus or free item. For example, a restaurant could offer a free slice of cake for a customer review. A lawyer could offer a free printing of documents that they would ordinarily charge for. These little things result in big payoffs for the company and take little effort by the customers.

2. leverage your Wi-Fi Landing Page

Customers that visit your business love taking advantage of your free Wi-Fi. Rather than driving your customers to a generic Wi-Fi login page, create a custom Wi-Fi landing page that makes it extremely simple to leave a review. Additionally, a custom guest W-Fi- landing page that matches your business’ branding will enhance the customer’s experience.

As they visit your landing page, you can leverage your Wi-Fi analytics to learn as much as possible about these customers. The analytics will tell you popular visit times, demographic information, dwell time, first time users, repeat users, average value of customers and lifetime value of customers among other tools. Equipped with this data, you’ll be able to implement more effective marketing strategies and become more efficient in targeting them and encouraging them to make more online reviews.

3. Encourage Social Media Recommendations

Sharing the experience of visiting your location on social media is another fantastic method to boost your reviews. The customer can take pictures and caption them to share with their friends and family. Platforms such as Instagram, Facebook, SnapChat, Pinterest and others make this process extremely easy.

Companies that have accounts on all of these platforms can advertise them at their location or in online ads. Consumers become followers and then tag your business when they recommend it. The online platform makes it easy and fun for them to do so.

4. Advertise on Leading Review Sites

The top review sites including Yelp, TripAdvisor, Google Local, Angie’s List and Consumer Reports all have ways to advertise and promote your business. These locations are meant for people that are already interested in reviews. They are the target audience that is more likely to write reviews themselves. If they have experience with your firm, they may see your ad and take the opportunity to review the firm. If not, they may visit your company, purchase your services and review at a later time because they have proven to be the type of people interested in reviews.

Efforts to get more reviews for your business shouldn’t be short-term. It should be a consistent initiative.  Customers trust recent reviews over old ones. By leveraging online mediums like your Wi-Fi landing page, social media, advertising, as well as in-store incentives, you’ll be able to build a solid base of loyal customers.{{cta(‘f5bf467c-b07f-4dbc-af08-162dd4e93b82’)}}

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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