• Ratings and Reviews

Get More Customer Ratings and Reviews for Success

by: Allen Graves On: August 29, 2018
3 min read

In our previous post, we established that positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, take a look at our last post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.

We also learned that receiving more customer reviews can not only help you increase foot traffic and revenue, but consumers will have more assurance and trust that they will have a pleasurable experience at your establishment. Here are a few ways in which you can get more ratings and reviews from your restaurant visitors.

Put Your Reviews Where Customers Can Easily Find Them

If you want your customers to leave you ratings and reviews, they need to know where to do it. One of the best solutions is to utilize your guest WiFi landing page. When customers log into your WiFi, you can ask for a review there, or provide links to your review pages on the popular review sites.

Other ideas might include adding signage on your tables or at your POS, or adding a review form directly on your website. 

If you have an automated WiFi marketing platform, you can set up an automatically triggered email to go to your customers after they leave your establishment asking them for a rating. If the rating is good, you can follow up with links to the popular online rating sites.

Just Ask Them

There’s nothing wrong with asking happy customers to give you a review. When you see a guest having a pleasant experience, strike up a conversation. Then ask them to visit a site like Yelp, Google or TripAdvisor and share their experience. 

Requesting a review while face-to-face with your customer can be incredibly effective. According to marketingland.com, “asking in person can garner you seven to eight times more reviews than asking via email.”

Strike At The Right Time

Yes, a mixture of good and not-so-stellar ratings can appear more authentic to internet surfers, but you obviously want a lot more of the positive ones. When asking your patrons for ratings and reviews, look for those who:

  • Are outwardly having a great time
  • Are “regulars” at your location
  • Are dwelling longer than your average patrons
  • Compliment your food or atmosphere
  • Finished their entire meal
  • Gave a large tip

These customers can become your best online advocates, so be on the lookout for them and don’t be afraid to ask for a rating or review.

Go Where Your Customer Go

You can ask for ratings and reviews online, as well as in person. The key here is to find out where your customers are online. For instance, if a large portion of your customer base is active on Facebook, make sure you have a company Facebook page that you are actively posting and commenting on. This engagement generates trust, loyalty and comfort.

This applies to any social media channel. The time you spend engaging with your customers will be well worth it. And when they feel comfortable with you online, they’ll likely leave you a more positive review when asked.

Offer a Reward 

Asking for a rating or review is a very effective way of increasing positive online ratings. So why not reward customers who rate or review your restaurant? You could offer every customer who gives you a rating a free item from your menu, or a discount on their next visit.

Be Best at What You Do

Above all, you should always strive to present the best food and drink with amazing service in an incredible atmosphere. When you do this, great ratings will inherently follow. And when you begin encouraging customers to give you ratings by following the tips above, you’ll be sure to see increases in overall foot traffic, customer frequency, and customer spend.

Related Posts:

Why Every Restaurant Should Care About Customer Ratings and Reviews

How To Deal With Poor Customer Ratings and Reviews

Using Customer Profiles To Drive ROI for your Restaurant

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

Subscribe Here for the Latest Updates

Never miss a post! We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information.

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us