• Restaurant Marketing

Powerful Email Marketing Campaigns Every Restaurant Needs

by: Allen Graves On: September 12, 2021
5 min read

Email Marketing Campaigns for RestaurantsEmail marketing is one of the most popular and effective forms of communication with customers.

It is also an essential part of restaurant marketing, as it provides a way to reach customers with little cost or risk. This type of advertising has proven to be more successful than other types in terms of generating higher conversion rates.

Email marketing campaigns are often used by companies for customer retention, building relationships with customers, and keeping your business top-of-mind. It can also be used for direct marketing through specific promotions or offers that may not be seen on social media platforms like Facebook or Instagram.

In this article, we will discuss three very powerful email marketing campaigns that restaurant marketers should be executing. They are the save at-risk customers campaign, and the request for rating campaign and the happy birthday campaign.

The Save At-Risk Customers Email Marketing Campaign

Using a WiFi marketing and customer intelligence platform like Bloom, the system can sense when customers come and go from your locations. Over time, using advanced machine-learning algorithms, Bloom will begin to understand a customer’s visit pattern.

Bloom’s intelligent algorithm sets are monitoring each customer’s frequency distribution, individually and as a whole, to understand your customer attrition rate.

With this technology, it becomes possible to actually identify customers who are at risk of churning and set up and email marketing campaign to save your at-risk customers.

By analyzing customer frequency, the platform is able to accurately predict when a customer should be returning for another visit. If the customer does not return by that date, they are identified as a customer who is “At-Risk” of churning and tagged as such in the database.

As soon as the system tags a customer as being at risk, it will send an email to the customer. Typically, it will tell the customer that they are missed and have an incentive to get them to return and re-establish their visit pattern.

This is a game-changer for many restaurants. In fact, some restaurants who are using this campaign are seeing up to 37% of churning customers return.

Guide for email marketing campaigns for saving at-risk customers

The Request for Rating Email Marketing Campaigns

Managing customer ratings and reviews can be seen by restaurant operators and marketers as a major challenge to manage. Not to mention getting more of them.

The fact is that positive ratings can have a significant impact on your bottom line and traffic to your locations. Consider these statistics:

  • For every star a business gets, there will be an approximate 5-9% increase in business revenue.
  • Consumers are likely to spend 31% more at a business with excellent reviews
  • 72% of consumers say that positive reviews make them trust a local business more.
  • Restaurants with an improved rating of just 1/2 star (out of 5) were much more likely to be full at peak dining times.
  • 61% of consumers have read online reviews about restaurants – more than any other business type.
  • 34% of diners choose a restaurant based on information on peer review websites.
  • 53% of 18-to-34- year-old’s reported that online reviews factored into dining decisions, as do 47% of frequent full-service customers
  • 90% of guests research a restaurant online before dining—more than any other business type.
  • 92% of consumers read restaurant reviews.

It is easy to see that staying on top of your ratings and reviews is important, albeit challenging. Yet with the right customer rating and review management tools, you can use them to identify issues. Then, you can be proactive about resolving them.

Email Marketing Campaign Guide for Improving Ratings and Reviews

How to Configure This Campaign

You can create feedback loops to improve your customer experience while at the same time drive positive customer reviews online.

Bloom users create an initial message that is sent to their customers. This message will typically thank them for a recent visit and ask them to provide a rating of their experience – from one-half star to five-stars.

The message can be configured to be sent after a specific number of visits to your restaurant, so they do not get the message after every visit.

Then, a rating threshold is configured for which a follow up message will be sent.

For instance, if the threshold is set at 2 ½ stars, then if the customer gives a rating of 2 ½ stars or less, a follow-up message can automatically be sent.

In this case, the follow up message would offer an apology for providing anything less than stellar service and can include an incentive to get the customer back through your door for that valuable second chance.

The idea is to grab the customer’s attention and offer some kind of resolution to their issue before they get to an online ratings website.

If they know you are addressing their issue in a friendly and positive manner, they will most likely refrain from complaining online.

Over time, this will mitigate many negative reviews that would have been sitting online damaging your reputation for years to come.

Bloom Intelligence provides these types of business growth tools and more to improve customer lifetime values, online reputation, new customer acquisition, and revenue.

The Happy Birthday Email Marketing Campaign

Everyone likes to feel appreciated. What better way to let your customers know you appreciate them than to remember them on their special day.

When customers log into your guest WiFi, they will see a captive portal page where they must enter information before accessing the internet.

One of the things you can ask for on this page is the customer’s birthday. When they enter their birthday, the system will add that to their customer profile.

Then, a pre-written message can be sent to all of your customers as their birthday is approaching. Make sure that you configure the message to send a few days prior to the actual birthdate. That way they will have time to make proper plans and invite other people.

As a bonus for your bottom line, parties with a birthday tend to spend more than typical parties. They buy drinks, appetizers, desserts, etc.

In addition, having a great time at your location on a customer’s birthday will improve customer loyalty and lifetime value.

Email Marketing Campaigns to Improve Customer Loyalty

Discover Bloom Intelligence

These are just a few examples of using automated email marketing campaigns to make your customer experience better. The options are endless.

By executing these automated campaigns using Bloom, you can keep your business top-of-mind of your local consumers. Build that five-star reputation, and watch your business bloom.

Get a head start on your competition and increase your customer lifetime values passively. Contact us for a free, no-obligation demonstration. See exactly how Bloom Intelligence can make your customers happy and drive your business growth. Call us at 727-877-8181 or click here to schedule a free demo. We’ll show you how easy it is.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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